Free Tool

CAC & LTV Calculator

Plug in your numbers and see if your unit economics actually work. No signup, no catch.

Your Numbers

Total Sales & Marketing Spend ($ / month)

Everything you spend to acquire customers each month.

New Customers Acquired (/ month)

How many new paying customers you add per month.

Average Revenue Per Account ($ / month)

What the typical customer pays you each month.

Gross Margin (%)

Revenue left after the cost of delivering your product.

Monthly Churn Rate (%)

The % of customers who cancel each month.

Results

LTV : CAC Ratio

7.9x

CAC

$200

LTV

$1,584

Avg Customer Lifetime

20.0 mo

CAC Payback

2.5 mo

Health Check

LTV:CAC — Suspiciously high — you may be underinvesting in growth.

CAC Payback — Strong. You recover acquisition cost quickly.

Monthly Churn — Moderate. Worth investigating why customers leave.

Biggest Lever

Churn is your bottleneck. Every retention point you win compounds across every other metric on this page.

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